THE BRAND + ARTIST
Okurimono, meaning 'gift' in Japanese, is a pet funeral service inspired by the philosophies of a fisherman-turned-artist, Iori Tomita, that focuses on celebrating your pets' well-lived life so as to bolster the bereavement following its death.
Using scientific techniques of preserving, Tomita utilises blue and red dye to transform dead animals into brightly-colored glowing pieces of art. By doing so, he hopes that people will enjoy the beauty of life, treat life with respect, and understand that there is drama happening that is not centred on themselves when they look at the specimens.
BRAND PHILOSOPHY
Much of the emotion or idea surrounding a pet’s death is that of sadness and the end of life. Tomita’s work revolve around the appreciation of life by observing death, therefore the concept of Okurimono is about
THE CELEBRATION OF LIFE AND ITS BEAUTY.
Through the celebration of the lives of the pets, owners would be able to see that the pets have lived fruitful lives, and accept the natural process of birth, growth, and death to be a beautiful one. As both Shinto and Buddhism philosophy puts it, life itself is a gift and we should appreciate, respect, and enjoy it.
"I create transparent specimens as pieces of work
that help people feel closer to the wonders of life."
that help people feel closer to the wonders of life."
— Iori Tomita
3 KEY THEMES
BEAUTY
incorporating the aesthetics of wabi-sabi (侘寂), beauty in imperfection
incorporating the aesthetics of wabi-sabi (侘寂), beauty in imperfection
LIFE
appreciate life by observing death, and remember that life and death are not separate
IMPERMANENCE
translation of the Japanese concept of mono-no-aware (物の哀れ), the awareness of the transcience of things
DELIVERABLES
BUSINESS CARDS
POSTER
GLASS URN
CATALOG
WEBSITE
THANK YOU
Feedback and critique are much appreciated!
Done for Graphic Design III module.
Project supervised by Prof Cindy Wang.
