Porsche's Garage Mentality Campaign
The garage is the place where it all started for Porsche and where the entrepreneurial spirit of founder Ferry Porsche gave birth to the first sports car. In the latest campaign by Dentsu Creative, Porsche Netherlands therefore pays tribute to the 'Garage Mentality'.
The garage is the place where it all started for Porsche and where the entrepreneurial spirit of founder Ferry Porsche gave birth to the first sports car. In the latest campaign by Dentsu Creative, Porsche Netherlands therefore pays tribute to the 'Garage Mentality'.
Concept
The online campaign uses AI: the campaign consists of an awareness layer in which this entrepreneurial mentality is introduced in an online video and then the target group is activated with an AI business coach who answers entrepreneurial questions with the help of Artificial Intelligence.
Task
I was very honored to be part of illustrating the doodles and sketches that would be used for this campaign. The result is a series of illustrations that refer back to the brand values of Porsche and bring these to life through the principles of the 'Garage Mentality'.
Team
Production: RSA Films Photo & Art
Director: Del Reginato
DOP: Christiaan van Leeuwen
Music: Matthias Müller
Creative Directors: Diederik Mulder, Daniel Bunde
Designers: Miles, Joris Feitz, Pablo Chávarri, Dominick Delver, Kevin Rooi
Website Designers: Alexis Toromanovitch
Ai creator: Luke Vink
Media: Essence Mediacom Nederland
PR: Glasnost amsterdam
See the full website here
I was very honored to be part of illustrating the doodles and sketches that would be used for this campaign. The result is a series of illustrations that refer back to the brand values of Porsche and bring these to life through the principles of the 'Garage Mentality'.
Team
Production: RSA Films Photo & Art
Director: Del Reginato
DOP: Christiaan van Leeuwen
Music: Matthias Müller
Creative Directors: Diederik Mulder, Daniel Bunde
Designers: Miles, Joris Feitz, Pablo Chávarri, Dominick Delver, Kevin Rooi
Website Designers: Alexis Toromanovitch
Ai creator: Luke Vink
Media: Essence Mediacom Nederland
PR: Glasnost amsterdam
See the full website here
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