Security Vision is an information security automation platform; the only Russian IT platform capable of robotizing some 95% of the routine software and hardware functionality of information security specialists. Following the departure of most foreign players from the Russian market, the brand set itself an ambitious goal: to increase coverage among the TOP100 companies. At the same time, it was important to build off a major competitor with a similar name and colour scheme. 

At the start of the project we conducted a series of interviews with customers and brand partners; based on their responses, the brand's greatest strengths and important category features were identified. Technical flexibility through the main mechanisms of the platform, based on the principle of graphic designers: cards, processes, reports, dashboards, connectors was mentioned as the unambiguous strength of the brand. This really set the product apart from competitors and even many foreign players who had left the market. 

Eventually, the company decided to move towards its main advantage - maximum functionality, flexibility and customisation. 

After developing the brand platform, it was necessary to update the visual system and bring it in line with the new platform, as well as to update the brand in the new market conditions. At this stage, we developed a new logo, visual system and sample media, which were eventually packaged into a handy guidebook in Figma. 

The sign is the first letter of the name, the shape of which refers to the previous company sign in the form of an eye, but now it is a solid, technological sign with renewed geometry. The logo is also updated on the basis of the modern Navigo grotesque – the font supports the geometry of the sign.

The updated brand platform is based on flexibility and customisation; accordingly, we were looking for a flexible and concise, yet modern and digital visual solution. We developed a user-friendly design system consisting of die-cast modules, which are assembled in various combinations depending on the communication tasks and media.

The layout uses a handy square grid, on which it is easy to line up the elements of the constructor. We also developed a set of functional icons that can be used as graphic elements. 

A wide colour palette was offered for the brand. Bright accent colours are responsible for the technological component, while calmer shades balance and add reliability and seriousness to the system. The colour scheme is complemented and underlined by the typeface – geometric grotesque Factor A. 

We have created a recognisable visual system through simplicity, bright colours and functional geometry.

Within the framework of the project we developed the design for paper media such as brochures, leaflets and letterheads as well as for digital media such as banners, presentations and social media design. We also offered the client an unusual colour-block uniform design for exhibitions. 

After the visual identity work was completed, the client asked us to develop a key image for use at exhibitions and communications. We redefined the image of the IT platform and presented it as a technological city-system, where all elements are interconnected and work cohesively. 

Security Vision is already actively using the new visual elements we have developed, particularly on the company website and exhibitions.