sekai dojo
Sekai Dojo is a place of practice for Iaido under the tutelage of Guillaume Demesy Sensei (2nd Dan Muso Shinden Ryu), guided by the philosophy that the world is our dojo and our actions, values and principles should be the same in and outside of the dojo.
Iaido (居合道 Iaidō or Iai 居合) is a modern Japanese martial art/ sport, where the term‘iaido’ appeared in 1932. Iaido is associated with the smooth, controlled movements of drawing the sword from its scabbard or saya, striking or cutting an opponent, removing blood from the blade, and then replacing the sword in the scabbard.
concept
The essence of the brand image is all about simplicity, harking back to basics,
similar to Zen Buddhism philosophy. And this concept should be reflected in the logo,
the collaterals as well as the website.
similar to Zen Buddhism philosophy. And this concept should be reflected in the logo,
the collaterals as well as the website.
The logo would also have to be contemporary with a certain look that shows its origins
steeped in tradition, similar to the family crests of which many dojo uses till today.
Sekai Dojo’s philosophy that the world is our dojo, also gets to be reflected in its
construction using geometric shapes and lines
