Guilherme de Bernardo S.'s profile

Belisco - StartUp | Branding

Lisbon, Portugal
© 2014
Belisco is a start up company that promises to take the most out of the retired Award Winner Sailing Boat BELISCO, anchored in Tejo, they'll provide that you sail into the sunset at the best speed and with the most stunning view. You'll be presented with the ocean in the horizon, Lisbon on your right side, the portuguese version of the Golden Gate Bridge behind you, and traveling with the silence of the wind...
There's actually no better way to enjoy the Tagus river running by Lisbon. 
 
 
 
Tanned by experience
 
To kick this brand a tad further, from the beginning, it needed a young but somehow serious and polished look.
They want to transpire fun and security at all times, thus the colour picks, inspired by the common view of the flags on this kind of private boats, the ones that loose their colour vibrance but gain a certain "patina".
The "patina" that comes with experience.
 
After the colour shift the flag alphabet was pressed into a square shape as opposed to the legal rectangle proportions. The 1st main piece of communication will be a business card, as a reference to keep from a closer encounter. Communication will very very personal in the beginning, everyone there is eager to show their passion most of all.
 
 
 
 
...
more comming soon...
 
thank you.
 
Belisco - StartUp | Branding
Published:

Belisco - StartUp | Branding

Belisco is a start up company that promises to take the most out of the retired regatta Winner Sailing Boat BELISCO.

Published: