We were briefed to create a global above-the-line print campaign for our client Abu Dhabi Tourism Authority. With the payoff line "And you think you've seen it all?", we set out to capture action packed POV images of someone experiencing Abu Dhabi like never before. Over a month we shot and composited more than 7 key visuals in and around the Emirati capital – spanning desert, city, sea and oasis themes which went on to feature in magazines around the world in many languages, as well as press and outdoor.
Photographed by UK photographer Simon Stock, his work for this campaign was featured in Lürzer's Archive Top 200 Ad Photographers 2012/13.
Creative Director: Sergio Lacueva
Art Director: Owen Ingarfield
Copywriter: Shameema Isaacs
Photographer: Simon Stock (UK)
Art Buying: Merle Bennet
Retouching: Toney Swinney (Mustard Post UK)
Art Director: Owen Ingarfield
Copywriter: Shameema Isaacs
Photographer: Simon Stock (UK)
Art Buying: Merle Bennet
Retouching: Toney Swinney (Mustard Post UK)
