Brand Guidelines | Emerald Forest Bird Gardens

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Brand Refinement and Guidelines

Emerald Forest Bird Gardens

This is a simple visual style guide created for a company with an existing logo and minimal, undefined branding.

Emerald Forest Bird Gardens had gone through the process of having a new logo and website made, but lacked direction in creating additional company materials. A handful of flyers had been created in a similar, but inconsistent manner. They needed a clearly defined visual identity.

I began the process of defining the brand visuals by researching everything that had been created under the new look, and gleaning fonts, colors, and typical design trends from the existing materials. I chose the most consistently used elements and techniques, tossed the outliers, pumped up the volume on what remained, and documented the refined visual identity.