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! This project is a hack on conventional influencer marketing, the case video contains images of celebrities that are for confidential use,
not sharable in a public way. If you want to see it please contact us.
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I N F L U E N C E R $ ' F R I E N D S
Global celebrities are reserved for powerful brands that have millions of dollars to pay them. For a local brand like Poker Beer, reaching them is impossible. We found a smart way to reach them to generate content for Poker Beer and that was to do it through their best friends.
Influencers´ Friends is the idea that sponsored influencers' best friends to reach global celebrities in a way we could afford.
Influencers´ Friends is the idea that sponsored influencers' best friends to reach global celebrities in a way we could afford.
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I N F L U E N C E R S ´ F R I E N D S
CCO: John Raúl Forero
Creative VP: Gustavo Victorino
Creative Directors: Camilo Monsalve / David Gómez Díez
Brand & Business Lead: Javier Ducuara
Account Lead: Maria Alejandra Gómez
Copywriters: Laura Ballesteros / Camilo Monsalve
Art Directors: Anderson Alvarez / David Gómez Díez
Production Company: Los Notarios
Director: Gina Medina
Photographer: Daniel Bedoya
Edition: Daniel Sabogal / Jim Salcedo / DragonFly
