The store has a loud attention grabbing entrance, pertaining to the brand, which has a larger than life floating signage and mannequins sitting on it.
The fixtures (metal- brushed and powder coated, mesh, perforated sheets), flooring and walls (concrete) are made of humble materials, gives a utilitarian and industrial feel to the store.
The ceiling is full glossy red which drops down over the cash desk and acts as a uni central point in the space.
The glossy ceiling, quilted leather seating and old school Ed Hardy tattoo designs give the store an edgy look with a hint of nostalgia. The beauty of the graphics and merchandise bask in the contrast of materials and textures created in the space