ZULU
Visual Identity
ZULU is a Crossfit gym in Bogotá (Colombia). The challenge was to re design the gym's visual identity without losing the meerkat in its logo since it had been part of its overall identity from the beginning.
The solution came with a more sportslike illustration, a more premium color palette, a geometric sans serif typeface that gives a more contemporary look to the gym and a series of Zs containing different textures derived from the meerkat illustration.
Created by Borondo®
Client: Zulu Fitness
Country: Colombia
Creative Direction & Design: Juan Montes
Illustration: Juan Montes
