THE CARTEL NFT®️
Visual Identity, Verbal Narrative & Illustration
[PT-BR] “Um cartel se torna um cartel quando duas ou mais pessoas/empresas de um mesmo mercado unem forças para assumir o controle de seu ambiente. Se surge um cartel, a quantidade de produção e os preços são acordados dentro dele de forma que uma grande fatia do mercado e do dinheiro seja deles.”
THE CARTEL®️ é um projeto de NFT (Non-fungible Token) inspirado pelos cartéis ao redor do mundo. Desde a tipografia utilizada, até os elementos visuais criados para a marca, utilizamos referências visuais que remetem a crimes e tudo que gira em torno disso, como por exemplo: documentos policiais, fontes inspiradas em máquinas de escrever, fotografias de prisioneiros carcerários e também em filmes de gangsters famosos.
Esse é um projeto colecionável em que existem inicialmente mais de 5.000 combinações possíveis para cada um dos personagens. As combinações funcionam aqui como um disfarce para que os personagens despistem e fujam da busca policial.
[ENG] "A cartel becomes a cartel when two or more people/businesses that belongs to a common market join forces to control their environment. When a cartel appears, the amount of production and the prices of a certain product/commodity is defined by the cartel integrants in a way that a big share of market is dominated by them.”
THE CARTEL® is a NFT project (Non-fungible Token) inspired by the cartels around the globe. From the used typefaces to the visual elements designed, we used visual references that remind of crimes and its universe
as inspiration. e.g. from police files, fonts inspired by type machine ones and photos of prisoners, to famous gangster movies.
This is a collectible project in which there are initially 5.000 possible combinations of characters. The combinations work here as a cloaking for the characters to get away from the police searches.
THE CARTEL® is a NFT project (Non-fungible Token) inspired by the cartels around the globe. From the used typefaces to the visual elements designed, we used visual references that remind of crimes and its universe
as inspiration. e.g. from police files, fonts inspired by type machine ones and photos of prisoners, to famous gangster movies.
This is a collectible project in which there are initially 5.000 possible combinations of characters. The combinations work here as a cloaking for the characters to get away from the police searches.
THE CARTEL NFT®
A PROJECT BY LUKTHIS STUDIO LTDA
Commissioned by: Random Blocks
Client location: Tel Aviv, Israel
Deliveries: Visual Identity, Verbal Narrative, Illustration
Deliveries: Visual Identity, Verbal Narrative, Illustration
Creative & Art Direction: Lucas Ribeiro / Lukthis Studio
Graphic Design: Lucas Ribeiro / Lukthis Studio
Illustration: Gustavo Perg
Illustration: Gustavo Perg
Project Manager: Artur Cunha
For regular updates follow us: @lukthis.studio
All rights reserved | 2023.
THAT’S WHAT THIS IS ALL ABOUT.
