SFMOMA Poster and Mailer Design
PROJECT DESCRIPTIONS
"What is extraordinary about the Stenbergs’ posters, beyond their amazingly expressive and dynamic use of color, composition and typography, which has rarely been equalled, is that, though they look like photomontage they are actually almost entirely illustration. The ever-inventive Stenbergs had constructed a prototype overhead-projector which would allow them to project filmstrips onto their posters and to copy and embellish faces and bodies (as well as to distort them if necessary), hence their photorealist look. This gave their posters a consistency and quality that would have not been possible to achieve, due to the limitations of the printing processes available at the time, by cutting and pasting photographs onto paper.”
-Adrian Curry
The San Francisco Museum of Modern Art held an exhibit that showcased the Stenberg Brothers. These two brothers were incredible in their insight of design, and pushing boundaries within the art world that were well accepted at the time. Some have said they furthered graphic design and poster design for all that follow.
These posters and pamphlet were used to highlight that exhibit.
MAILER
The following mailer was sent out as an outreach to patrons of the Utah Museum of Modern Art when they held the exhibit to spread awareness and some background of the artists. It included a focus on some of the posters that would be featured and the dates of the exhibit.
Above: Cover Design for Mailer Below: Back Cover Design for Mailer
Below: Full page spreads for inside of Mailer
