Project Brief | Seasons Greetings e-Card
Tool | Adobe Illustrator, Adobe Flash, Adobe After Effects
Organisation | Singapore Institute of Management (SIM)
Year | 2012, 2015, 2016, 2019
In 2012, SIM introduced an e-card system for staff to send greetings to family, friends, and corporate partners. This system replaces traditional printed cards with a more flexible and environmentally-friendly option. The e-card system offers both static and animated formats, including unique and engaging Flash animations.
The 2012 "Inspiring Learning, Fulfilling Dreams" card was inspired by the four seasons. Each season was associated with meaningful actions, such as "Time to Share.”
2012: Inspiring Learning, Fulfilling Dreams
The 2015 "Seasons' Greetings" card featured Christmas goblets as the main focal point. The goblets were also in the four corporate colors: gold, ruby red, emerald green, and sapphire blue.
2015: Seasons Greetings
The 2016 "Celebrating Friendships and Partnerships" card, features playful animations and a message of appreciation for the important relationships in our lives.
2016: Celebrating Friendships and Partnerships
In 2019, we conveyed the message "You're Not Too Old to Learn" along with our annual greetings, reflecting SIM's commitment to promoting lifelong learning. This year, as Flash is being phased out, we switched to video animation greetings created with Adobe After Effects.
2019:You're Not Too Old to Learn
