Buenasmigas
Logo design
'Buenasmigas' is a family-owned company that was born several years ago with the objective of bringing daily bread to homes. Located in Yerba Buena, Tucuman (Argentina), over the years it has strived to generate high-quality products for its customers' tables.
The brief was to create a new graphic identity that would be more closely associated with the concepts of empathy and friendship (as the name suggests: "buenas migas" translates to "good crumbs") that the brand had been trying to convey for some time but was unable to achieve due to a lack of visual resources.
Mission
To convey the idea that things are done with Love. To achieve excellence and satisfaction in the production of products to meet people's desires.
Vision
Where do we want to go? To consolidate a model Bakery. To be a reference in the sector, innovative, and with a great open-mindedness. To achieve a work approach that contributes to society by complying with high standards of hygiene and safety. To achieve vertical growth by providing high-quality products to society.
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Robertino Masucci, 2023.
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