Everyday Well Being
RSA Student Awards entry
RSA Student Awards entry
Living in busy cities such as London brings it’s own everyday stresses. It’s no surprise to learn that inner city populations experience a reduced feeling of well being when you consider the hectic rush hour commute as a huge contributor.
Really?! is shaking up the daily grind by taking over TfL during the rush hour. Lively, attention-grabbing, time limited questions are displayed on the electronic adverts for commuters to ponder, answer and chuckle at on their smartphones. Expect to hear conversations about it at the office soon.
CAMPAIGN
To highlight the fun, adventurous nature of really?! several selected answers are advertised out of context on the side of London buses. For these answers to make sense, the viewer has to have prior knowledge of the questions which are advertised at bus stops.
THE ANSWERS
The website gives the chance for people and non-Twitter users to respond to the question at any point in the day posting their answer in the live feed.
Additionally to the live feed on the website and in the tube stations, a selection of answers will appear in the London Evening Standard.
