Brand - Usha Hobs & Hoods
Theme – The Devoted Wife
Husband parks his car and walks towards his home, he looks tired and cynical. Just as he reaches for the doorknob to open the door, his wife opens it from inside...throws herself on him, gives him a hug and a big kiss. She holds her hand, leads him inside and seats him on a chair. She loosens her tie, opens his collar button and removes his shoes. She switches on the TV puts on a sports channel and gives him the remote. Then she gets him some food and feeds him with her hands.
Cut to their bedroom where they are getting ready to sleep, man has a vexed look about him, wife seems happy. Husband gets into the bed; wife sits on his bedside and starts pressing his feet
Man (unable to tolerate any longer): Bas... tumne abhi tak kuch maanga kaise nahi
Wife: Main kuch samjhi nahin
Man: Yeh sati savitri ka drama, tumhe kuch to chahiye hoga
Wife: Aapki seva karna to mera dharm hai
Man: Lekin tumhe kuch to chahiye hoga
Wife: Nahi
Man: Yeh kaise ho sakta hai
Wife(kisses him): Tum kaafi thak gaye ho, chalo ab so jaate hai. Good night, sweet dreams!
Man: Nahin, main tumhe aise nahin sone doonga...tumhe kuch to maangna padega
Wife: Arrey baba, ajeeb zidd laga rakhi hai
Man: Please kuch to maango
Wife (smiles triumphantly): theek hai
Product Window: The new Italian range of hobs and hoods from Usha. Technology so advanced, design so stylish that when you want it, you just want it.
Comeback
Woman: Aur kuch dena chahte ho
Man: Divorce
Brand - Usha Hobs & Hoods
Theme – The Treatment
Film opens inside a house; the husband is sitting at the dining table reading a newspaper, father in law is listening to the radio in the veranda and the wife is busy dressing up the kid for school.
Kid (pleading): Mama, aaj school nahi jaana
Wife(whacks him across the face and speaks sternly): Tu kya tera baap bhi jayega...
Kid runs out of the house crying and the husband gives her a surprised look.
Husband(opens his mouth to speak): cut to
Wife takes the fly swatter and swats it on the table with such uncharacteristic aggression the husband decides to keep shut. The wife then goes into the kitchen...
Maid: Memsaab, woh pagaar...
Wife (cuts her out midway): Dafa ho ja yahaan se. Aadhe ghante ka kaam nahin karti aur do do minute mein pagaar maangne lag jaati hai.
Holds her by the arm and leads her out
Husband (starts to speak again): cut to
Is cut short again by the fly swatter landing on the newspaper.
The wife goes into the kitchen again and we hear dishes clanging. She finally comes out with the breakfast and bangs the plate on the table. She now turns her attention to her father-in-law, picks up the radio and smashes it onto the ground
Father-in-law (taken aback): Yeh kya bahu?
Wife: Agar iss ghar mein rehna hai to meri niyamo ke anusar rehna padega, samjhe papa...
Husband (not able to take it anymore): Arrey, kya ho gaya tumhe...kya chahiye, haan?
Wife (smiles): cut to
Product Window: The new Italian range of hobs and hoods from Usha. Technology so advanced, design so stylish that when you want it, you want it.
Comeback
Wife (sitting with kid, father-in-law and maid): Ab kis cheez ka demand karen
Brand - Usha Hobs & Hoods
Theme – The Surprise
A family is sitting at the dining table having breakfast. The doorbell rings, the husband goes up to the door and opens it, there is a delivery man outside...
Delivery guy: Sir, aapka parcel
Husband(signing the document): Itna bada parcel, waah, kisne bheja hai?
By this time the family gathers round him and starts making a commotion, some of the neighbours are peeping from their windows and some come out.
Delivery boy: Usha ke showroom se aaya hai...aapke dedh lakh rupaiye ho gaye
Husband(loudly): Dedh lakh!
Hearing this all their neighbours gather there...
Wife: Dedh lakh ka gift, arrey dekha aap logo ne, kitna pyaar karte hain mujhse yeh...dedh lakh ka gift de rahen hain
Husband(taking her wife aside, whispers): Dekho, rama, tumhe koi galatfehmi hui hai, maine koi gift wift nahi mangayi...
Wife (whispers): Chup chaap paise dedo nahin to poore society ke saamne naak kat jayegi (aloud): How sweet! Bol rahen hai mujhe surprise karna chahte the...
Delivery guy: Sahib, paise
Husband (in a fix): dekho...
Neighbour 1: Waah, Sharma sahib...
Neighbour 2: Maan gaye Sharma
Neighbour 3: Kaash mere pati aise hote hain
Neighbour 4: How romantic na!
Wife (egging him on): Chalo chalo...jaldi se cheque sign kardo
Husband is dumbfounded but wants to hold on to his status....goes inside and gets his cheque book and signs one for the delivery boy.
Product window: The new Italian range of hobs and hoods from Usha. Technology so advanced, design so stylish that when you want it, you just want it.
Comeback
Wife: Love you...
Brand - Usha Hobs & Hoods
Theme - The Godfather
We see a man dressed in a suit escorting a slightly upset person into a dimly lit room. The inhabitants of the room are only partially visible. The person is escorted forward and comes face to face with Don Corleone who is flanked on either side by his cronies. Corleone offers his hand and the person bends forward to kiss it.
Don Corleone(egging the person to speak): hmmm...
Rossi: Don Corleone, there’s been a great tragedy
Don Corleone(consolingly): hmmm...
Rossi: My cow’s gone missing, please help me
Don Corleone(taken aback): What can i do for you?
Rossi: Can i borrow some milk from you?
Don Corleone(exasperated): Escort our guest to the kitchen, Tony
Shots of many more petitioners being escorted into Don Corleone’s den asking for trivial favours somehow related to the kitchen, Corleone consents with utter bewilderment.
Petitioner 1: Can i get some cheese?
Petitioner 2: I need to talk to the maid
Petitioner 3: Sugar?
One by one his cronies and escort disappear too. Curiousity gets the better of him, and he makes his way to the kitchen. There is a huge crowd there fawning over something, he fights his way past them and comes face to face with the Usha Kitchen Set
MVO: Technology that offers comfort, design that defines style, looks that induce envy. Presenting the Italian range of Hobs and Hoods from Usha. Not just your taste buds, it caters to all your senses
Comeback:
Petitioner 4: Mai baap, gas khatam ho gaya hai...
A stunned look on Don Corleone’s face.
