Papa Fritto Fish&Chips

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PAPA FRITTO FISH & CHIPS

A STORY BEHIND THE PROJECT

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A fictive visual concept of the culinary fusion type of Fish & Chips fast food restaurant.

The fusion type of fast food restaurant concept consists in rich fishing traditions of Croatia and Great Britain, which both has in common.

It is a touch of warmth of Adriatic Sea region of Southern Europe and freshness and rough climate of the North Europe through the preparation and serving of seafood delicacy in a proper British way.

Some of the presented visuals have a gap in missed web domain name that yet has not been created, but in a case of project execution it would be added eventually.

The name “Papa Fritto” consist of seniority as a Papa, a father, a craft maker and a mentor, with experience that is transferred in the core of the Restaurant that offers fresh and delicious food, a delicacies without complications, followed by a simple recipes with added value of Croatian comfort food style and tradition.

Colours where chosen to be simple and fresh. Blue as a signature colour with a yellow that naturally follows it. A colour of a sun with the crystalline blue of the sea and seafood perception.

Chosen typeface follows colours with a style in spirit of freedom and with a funky character of fish caricature. A fish caricature could be additionally developed in various characters and visual representations.

The complete visual representation actually, could be additionally developed with added visual elements and styles and put in to life. Not just fish.

Simple, yet on higher level, “Papa Fritto” Fish & Chips fast food restaurant in its background is actually a fish fritteria or fritter on Italian, inspired by Italian culinary heritage that influenced Croatian culinary tradition through history.

Even the whole concept tend to be oriented to a younger population, there is no limit in what kind of consumers would be a clientele as it is designed to be a happy place for every generation and everyone to eat and enjoy.

Simple, classy and funky.

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VISUALLY COMMUNICATED SLOGAN

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