Light & Flame is a brand that produces handmade scented candles with a focus on evoking bright emotions through its fragrances. The company's mission is to create candles that inspire moments of relaxation and well-being, allowing customers to take a break from their busy lives.

The brand needed to create a visual identity that would capture the essence of its mission and differentiate itself in a crowded market. The packaging needed to reflect the quality and care put into each candle, while also conveying the emotional benefits of using the product.

The branding and packaging of Light & Flame was designed to be simple yet effective, with a focus on evoking bright emotions through colour and imagery. The brand identity features a super sleek custom logotype and a warm & inviting color palette with each scent named around the concept of fire.