Coca Cola
Contest
The concept and graphic inspiration are based on the Japanese universe, focusing on the lives of Japanese youth and always having the theme “togetherness” as the main focus. In this way, it was intended to give dynamism to coca-cola bottles/cans. Coca-Cola enters this process as the drink that has the power to transport us to another universe: the Coca-Cola universe. A young person, even when accompanied, can feel alone and when drinking a coke, he enters a parallel dimension/universe where he feels like he is part of a community. Here comes love, sharing, union and happiness when drinking coca-cola.
