Instagram Peek
In 2012, I posted my first picture on Instagram without a care for how many 'likes' it would receive. Back then, social media validation wasn't a concern, and self-expression was at its purest. However, as the app evolved over time, it unintentionally created a culture of perfection, making people wonder if their posts were 'good enough for the gram.’
In 2012, I posted my first picture on Instagram without a care for how many 'likes' it would receive. Back then, social media validation wasn't a concern, and self-expression was at its purest. However, as the app evolved over time, it unintentionally created a culture of perfection, making people wonder if their posts were 'good enough for the gram.’
I decided to tackle this issue by proposing a solution to make Instagram real again. Instagram Peek is a hypothetical product feature designed to encourage users to express their true selves without fear of judgment via likes and comments. My goal was to solve the problem of people feeling pressured to conform to social media standards and instead empower them to be their authentic selves.
The final outcome was a brand video introducing Instagram Peek, showcasing how it works and its benefits. Please note that this is not an official Instagram video.
DELIVERABLES
Brand Naming
Brand Identity
Brand Video
Billboard Ads
