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The inspiration came from a term commonly used in cities, friend-of-a-friend. The idea is to create an experience that when customers are thinking about this new hotel in Milan it would feel like they are thinking about a friend in Milan. After experiencing the casual but still respectful interactions, customers would tell their friends, and friends’ friends.
When their words are out, it would be like all the friends are attracted and get together in this hotel in Milan from every corner of the world.
When their words are out, it would be like all the friends are attracted and get together in this hotel in Milan from every corner of the world.
