Movement is all about transforming time into motion; needless to say, it’s self-expression. Movement without hindrance being the main idea of the story, we promote a medium through which we find and lose ourselves to the music and find surreal euphoria.
Evocative and highly energetic, the digital realm translates this movement into an experience of immersive visuals. The thermal power gained through this movement is channelled in this story through the digital high-octane colour, bold impressions and rhythmic gradients. Loop into the digital dimension to harness your adrenaline pumping moves.
Amp Up is the representation of unhindered, energetic and dynamic spirit. The colour palette depicts an array of optimistic dopamine brights, full of energy and carefree hedonism, like the bold fuchsia, the aggressive high alert red, the digitalise dazzling blue. To balance out the strong hues, we have the cool tones, blue atoll and blue lead, and last but not least, our prowl neon.
