Gerd Tschebular, a commercial content creator from Austria specializing in still and motion pictures, enlisted my help in developing a minimalist brand identity that would showcase his work.
The foundation of the brand identity is a bespoke wordmark featuring two dots that subtly nod to Gerd's expertise in both stills and motion pictures. The wordmark is a captivating visual element that can be replicated endlessly. Is is also serving as a versatile symbol for the brand in its abbreviated form.
To complement the wordmark, we chose a straightforward black and white typographic design language using Gilroy as the brand's primary typeface. The only splash of color in the identity is the imagery created by Gerd Tschebular himself.
