Don Tyson School of Innovation is a public charter school located in the Northwest Region of Arkansas. Founded in 2014, DTSOI strives to encourage students to take leadership in their learning. As of 2022, the school encourages students to explore potential through their Diploma Plus initiative, where each student participates in college concurrent, advanced placement, or career related courses that extend beyond a high school diploma. 

The primary mark consists of a abstraction of the letterforms S, O, I in combination with circles with an emphasis on the i. Circles and curves represent a sense of community and connection. They send a positive message of harmony and protection. The letter i is emphasized to draw attention to the individual, personalize, innovative learning the school has to offer. Together these elements form the letters SOI, the heart of the school.