Branding & Packaging - COCOMORE

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COCOMORE是一个新潮，独特趣味，充满仪式感及倡导“探索更多”的独立咖啡品牌。COCOMORE通过品质优越、与众不同的产品，打开咖啡生活更多新场景，探索咖啡的更多可能，提供更多的选择。

咖啡里的泡沫，是美味的关键，没了泡沫就没有了灵魂。用「灵魂泡沫」作为COCOMORE的核心元素，泡沫有着灵动、自由的特质，来表达COCOMORE对平凡生活探索更多的理念。我们使用更多的色彩来规划不同产品形态，提高单品识别性，实现品质的统一规范。图形灵感，我们将泡沫融入咖啡的制作过程中，以探索为乐，创造了不同款咖啡形态，同时强调品牌图形在随机情况下产生更多样性的存在表达，使COCOMORE拥有独特又严谨的设计语言。

COCOMORE is a trendy, unique and interesting independent coffee brand full of ritual and advocating "explore more". COCOMORE opens up more new scenes of coffee life, explores more possibilities of coffee, and provides more choices through superior-quality and distinctive products.

The foam in coffee is the key to deliciousness, without foam there is no soul. Using "soul foam" as the core element of COCOMORE, the foam has the qualities of spirituality and freedom to express COCOMORE's concept of exploring more about ordinary life. We use more colors to plan different product forms, improve single product recognition, and achieve a unified specification of quality. For graphic inspiration, we integrate foam into the coffee making process and have fun exploring to create different coffee forms, while emphasizing that brand graphics produce more diverse expressions of existence in random situations, giving COCOMORE a unique yet rigorous design language.

我们为COCOMORE设计了2023新年限定礼盒套装，我们认为诚恳就是最好的礼物，新年礼盒就是基于此为出发点，用最简单的瓦楞纸包装展示最诚恳的内容和心意，让收到礼盒的用户品味优质的咖啡的同时也无需为过度包装而心怀愧疚。

We designed the 2023 New Year limited gift box set for COCOMORE. We believe that sincerity is the best gift. The New Year gift box is based on this as the starting point. It uses the simplest corrugated paper packaging to show the most sincere content and intentions, so that users who receive the gift box can taste high quality Great coffee without feeling guilty about overpackaging.