Sanremo Festival. A show of Italian music culture, world-famous.
Costa Cruises. One of the main sponsors of this Festival, world-known.
To celebrate this partnership, we brought one of the most iconic Italian songs of all time around the world, creating a global sing along that touched on cruise ships and passengers from the four corners of the Earth.
Thanks to the collaboration with Salmo - for the Italians: no need to introduce him. For the foreigners, he’s a very famous Italian rapper - we remixed the iconic Italian song “Legata a un granello di Sabbia'' by Nico Fidenco, giving this piece of history a modern twist.
The new song went around the world by itself, just for its power to affect anyone who hears it: how many times do we find ourselves humming a song we have just heard?
During the Sanremo Festival, this is a very recurring situation.
Costa turned all these little performances into a collective show that involves passengers from all over the world.
Costa and Sanremo are both a show that travels the world.
DUDE MILANO
Chief Creative Officer & Partner: Livio Basoli, Lorenzo Picchiotti
Group Creative Director: Selmi Bali Barissever, Chiara Monticelli
Senior Art Director: Andrea Afeltra
Senior Copywriter: Alessia Cassarino
Art Director: Alessandro Borrelli
Copywriter: Cecilia Panisi
Client Director: Elena Panza
Account Director: Silvia Ghiretti
Account Manager: Antonia Martone
Integrated Production Director: Matteo Pecorari
Senior Producer: Alice M. C. Garbelli
Producer: Irene Tomasi
Junior Producer: Giovanna Distefano
Head of Physical Production: Simone Raddi
Post Production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Senior Film Editor: Niccolò Gobbi
VFX & Compositing: Gabriele Frigimelica
Director: Matteo Bonifazio
DOP: Guido Mazzoni
Music Production: Maurizio Pisciottu, Luciano Fenudi, Riccardo Puddu
