The Bastide of Tourtour Hotel & Spa**** is located between Provence and Côte d'Azur, near the Gorges du Verdon in the heart of a park of 4 hectares of pine trees.
At an altitude of 635 m, the hotel enjoys a panorama of 180 kilometers, bringing together 3 departments: the Alpes Maritimes, the Var and the Bouches du Rhône.
In a preserved environment, La Bastide de Tourtour Hotel & Spa is the ideal place to take a break: vacations, getaways, wellness weekends or weekends in the countryside, culinary and wine discovery. But also for team building: seminars, cocktail parties, business lunches and dinners.
Southkids had for mission, to go there during 3 days to shoot the new photo and video media. In order to redesign their website, the company in charge of it, Eliophot, hired us to realize this reportage to give a more dynamic, bright image.
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The importance of photos & videos for a domain.
The image of a hotel and what it reflects is essential to its success, as it directly influences the decision-making process of potential customers.
When considering where to stay, guests often turn to online reviews, types of offers and visual content to assess the quality and value of a hotel. In this context, photos and videos are essential tools for creating a positive and compelling impression because they convincing impression because they allow you to immerse yourself in the future life settings of the guests.
Attractive visuals can showcase the unique amenities, services and features of the host accommodation, This helps to differentiate it from its competitors. This content can also convey the brand's values, the personality of the place and of the venue and create a special emotional bond with the audience long before they get there. By using them strategically, a hotel can increase its visibility, credibility and desirability among
its target audience.
its target audience.
Having a good image is not to be neglected. From a commercial point of view, it can lead to an increase in the occupancy rate of the domain and thus bring him advantages of incomes on the long term. To take care of its visual window on the net is important on the one hand to gain the confidence of its customers, and on the other hand to put forward the quality of its services.
In a hotel photo project, having models is crucial because they can add life and personality to the images. Models can be used to showcase the different amenities and services offered by the hotel, such as the spa, pool, restaurant, and room types.
They can also demonstrate the experiences and emotions that guests may have during their stay, such as relaxation, excitement, and enjoyment. Moreover, models can help to convey the hotel's brand image and appeal to the target audience.
By using models, the hotel can create a more immersive and aspirational visual story that can attract potential guests and differentiate itself from competitors. Overall, models are an essential component of a hotel photo project, as they can enhance the
quality and effectiveness of the visual content.
quality and effectiveness of the visual content.
In a commercial booking environment, having beautiful photos and videos of your hotel room is essential to attracting potential guests and facilitating the booking process.
High quality visuals serve to make it immersive to discover the offerings while showing the style of the room. This gives the customer a clear idea of what they can expect during their stay. They also convey the hotel's brand image by showing its values and service standards.
In addition, beautiful photos and videos can help guests visualize themselves in the room and feel confident in their decision before booking. By providing accurate and engaging visual content, a hotel can increase its visibility and credibility, and thus stand out from its surrounding
competitors.
competitors.
On the other hand, with the internet taking a place in the pre-booking research market today, it is important to be concerned about customer reviews. Indeed, poor quality or insufficient visuals can lead to misunderstandings, disappointments and negative reviews, which can subsequently damage the reputation and thus, discourage its potential future customers to book in these places.
The sleeping place being an integral part of the sale of a stay, it is absolutely essential to highlight its assets and what makes it attractive.
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