Me and the Origin
Brand series of illustrations
Illustration：AKI JIANG
Client：沪上阿姨 Auntea Jenny
Date：2021
沪上阿姨是在中国受欢迎的中式茶饮品牌，沪上阿姨品牌委托我为他们的旗舰店创作一系列重要的视觉插画。我以品牌logo上的上海小阿姨视觉IP符号为原型，品牌想展现的是老上海的腔调与新上海的活力，我结合了品牌和上海这座城市的历史文化背景，创作了这组融合传统和流行文化的作品。
Auntea Jenny is a popular Chinese tea brand in China. The Shanghai Auntie brand commissioned me to create a series of key visual illustrations for their flagship store. I used the Shanghai Little Auntie visual IP symbol on the brand logo as a prototype. The brand wanted to show the accent of old Shanghai and the vitality of new Shanghai, and I combined the historical and cultural background of the brand and the city of Shanghai to create this set of works that blend tradition and pop culture.
这幅画的名字叫我和原点，品牌的原点是来自于上海老弄堂的茶饮文化。我利用了中国国画中的长卷的形式，从左至右展现的是老上海的腔调与新上海的活力，来展现以及人们在喝茶饮上生活方式的时空变化。
The name of the painting is me and the origin, the origin of the brand is the tea drinking culture from the old alleyways in Shanghai. I used the form of a long scroll in Chinese painting, showing from left to right the accent of old Shanghai and the vitality of new Shanghai, to show and the temporal changes in people's lifestyles in drinking tea and drinks.
这幅画的主题叫我和我自己，品牌希望展现在时空中过去和现在的相遇。我结合了老上海月份牌招贴广告的形式，女孩无论是在哪一个时空都有自己的时髦风格，属于时间的印记会留下美丽的瞬间，就像是沪上阿姨的味道，时间流过不同的时代产生不同的印记，却同样会被年轻的女孩们选择和喜爱。
The theme of this painting is called Me and Myself, the brand wants to show the encounter between the past and the present in time and space. I combined the form of old Shanghai month sign poster advertisement, girls have their own fashionable style no matter in which time and space, the mark belonging to time will leave beautiful moments, just like the taste of Auntea Jenny, time flowing through different times produces different marks, but the same will be chosen and loved by young girls.
