SAINTS™ - COMMUNICATION EXPERTS
How to design a logo for people who only see words? For whom meaning is a unit of attraction, and a word is a point of reference for every reality? How to make an ID for people who are led by the illegitimate child of Dolly Parton and Marshall Mcluhan?
The name of the studio comes from the Parisian district where, in the shadow of the Saint-Germain-des-Prés abbey tower, Aga ( Founder ) drank the best chablis of her life.
Saints is an order of copywriters, ux writers, storytellers, communication lecturers and PhD students who only believe in a good word. Their trinity is neuroscience, insights and Rosser Reeves. And hearts are filled with love for linguistic use.
That is why we decided to move away from the obvious direction of typographic ID.
The combination of a serif, handwritten and technical font reflects exactly what the brand offers. Workshop skills, humanocentrism and precision in hitting the celiac plexus of customer problems.
This was our first proposal and it was immediately unanimously accepted.
No comments. 100% ravishment.
Laptops instead of incense, tablets instead of relics, Tom Ford glasses instead of halos.
The project shows that in 247 we are ready to tackle topics on the edge. An obvious project could have been created - an ambiguous one was created. It was easy to be provocative - there is an accent focused on subtleties.
Saints from Krakow are agnostics of industry chaos and scholastics of communication strategy. We showed it.
