The Problem

 

Deforestation has been going on for a long time. In the Amazon, around 17% of the forest has been lost in the last 50 years, mostly due to forest conversion for cattle ranching. By killing the forest it affects the land, the trees, animals, and US. The challenge is to get the target audience to take notice of this problem.

 

The Solution

 

This project is directed at refreshing the marketing campaign. Greenpeace needs to communicate a clear message to its target audience about the effects of deforestation and the chain reaction it causes.