An advanced A.I. app that suppresses stressing noises to help people in the (ASD) Autism Syndrome Disorder collective and give them the freedom to listen live.
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CAPLES: GOLD Healthcare. Silver Innovation. SILVER Digital, BRONZE Creative use of data
D&AD: WOOD Digital / Heatlh & Wellbeing, WOOD on Direct / innovation / WOOD Creative Transformation/ SHORTLIST Digital
CLIO HEALTH Grand Prix en Innovation/ GOLD on Creative Use of Data/ GOLD Audio Craft/ GOLD on Innovation/ SILVER Digital / Mobile Emerging Technology/ BRONZE Audio
EL SOL: Grand Prix in Digital & Móvil & Grand Prix in Audio/ GOLD Digital & Móvil/ GOLD Audio/GOLD Innovación en productos y servicios/ GOLD Innovación en nuevas realidades/GOLD Diseño Experiencia de usuario/GOLD Producción digital / SILVER Activación y experiencia de marca/ BRONZE Innovación en estrategia
CANNES LIONS: SILVER Brand Experience & Activation/ SILVER Sustainable Development Goals/BRONZE Radio & Audio/ BRONZE Mobile/ SHORTLISTS in Brand Experience & Activation/ Mobile/Radio & Audio
EL OJO-
During the development of Unfear and after some research with doctors, we found out that the population of people with hearing disorders besides the ASD collective, was increasing. With Samsung, we decided to create another app for all these people, one where everyone can personalize and adjust the Db levels depending on their noise tolerance.
To explain the UNNOISE app we did a visual metaphor installation of the everyday noises that surrounds using dozens of speakers and the real case of a music fan who loves going to concerts. The communication was expanded with influencers on S.M. explaining the benefits of the app in different environments.
