niko and... x AKI JIANG 2023 CHINESE NEW YEAR ILLUSTRATION ART COLLABORATION
Illustration:AKI JIANG
Client:niko and...
Date:2022
niko and..., a popular Japanese trendy clothing brand, commissioned me to create a series of important visual illustrations for the Chinese Lunar New Year 2023, which is the year of the rabbit in the Chinese zodiac. I created this work, which is a fusion of tradition and pop culture, based on the theme of "The Rabbit of Fortune" and inspired by traditional Chinese New Year paintings, Japanese vernacular toys and contemporary art.
The Niko and... team made some very exciting collections of clothing, including jackets, hoodies, T-shirts, baseball caps, bags, pillows, etc., using a variety of techniques to perfectly apply my illustrations to the clothing. In addition to that, we also did the visual design of the store and exclusive sales area in our flagship store in Shanghai, China.