TSMC | Year of the Rabbit Wafer Red Envelope

"Attain excellence in wafer making, prosperity bounds like a rabbit."
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晶益求精,錢兔似錦






TSMC  |  ​​​​​​​Year of the Rabbit Wafer Red Envelope
Group.G
The precision and global teamwork in the semiconductor industry stren then partnerships like family bonds. Through mutual trust and shared success, we co-creating a bright future. The design draws from compact wafer arrangements, using dots to depict the Year of the Rabbit. The rotating configuration forms a New Year reunion image, subtly incorporating wealth symbolism.

TSMC leads the industry with its fine nanometer process, becoming one of the largest companies in the world. By excelling in every small task, great achievements can be made.
The meticulous division of labor and global collaboration in the semiconductor industry brings each partner relationship closer, akin to family ties. Mutual trust and shared glory pave the way for a splendid future.
Drawing inspiration from the compact arrangement of wafers, the visual imagery of the Year of the Rabbit is formed by an arrangement of round dots, within which the symbolic image of coins is subtly integrated. Eventually, through the rotation and arrangement of the visual elements, Visualizing the reunion of family during New Year.

台積電  | 兔年晶圓紅包
谷汩文化Group.G榮幸受邀為全球領先的半導體製造廠、晶圓代工巨頭台積電tsmc,精心打造2023年兔年專屬紅包袋及電子賀卡動畫。我們設計團隊展現出卓越創意和獨特視角,以「晶益求精,錢兔似錦」 為概念,結合晶圓緊密排列的視覺元素和兔年財富的象徵意義,完美演繹新春團圓和財源廣進的意象。同時,我們還巧妙地融合雷射燙金等特殊印刷技術,讓台積電的logo與矽晶圓互相呼應,達到精雕細琢的完美效果。
​​​​​​​我們在此次合作中不僅提供設計服務,更是提供全方位的解決方案。從細節入手,為台積電tsmc量身定制了適用於不同場景的電子賀卡動畫。我們不斷嘗試調整,力求達到最優秀的設計品質,不僅注重視覺效果的呈現,更考慮了使用者的實際體驗,讓動畫與紅包袋兼顧美觀與實用性。









TSMC  |  Year of the Rabbit Wafer Red Envelope
台積電新年紅包賀卡
Client|台灣積體電路製造 Taiwan Semiconductor Manufacturing Co.
Production Company|谷汩文化 Group.G
Director|林思翰 Hans Lin
Creative|林思翰 Hans Lin、籃可芸 Kathy Lan、楊佳霖 Charlie Yang

紅包袋設計印刷
illustration|籃可芸 Kathy Lan
Red Envelope Design|朱俊達 Chun-Ta Chu
Print|海流設計 Flowing Design
Paper|恆成紙業 凝雪映畫 Silk 170 g/m2 
Photographer|58kg

電子賀卡動畫
Storyboard|籃可芸 Kathy Lan
Design|shè² studio
Animation|shè² studio

TSMC | Year of the Rabbit Wafer Red Envelope
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