Client/Brand: We Made
Brief:
To create a brand and design concept for a new kitchen business on an e-commerce platform, with a focus on promoting the brand’s first product “The Cuddle Cutting Board set”. Responsible for creative strategy and art direction, hands-on design, and production until project delivery and launch.
The Solution
• Brand concept
Focus on crafting a message that highlighted the timeliness of the brand, with a focus on making and re-creating unforgettable memories.
• The Cuddle Board product photography concept
A down-to-earth concept that focuses on highlighting day-to-day life. The colors evoke the feeling of warmth and coziness, just like the feeling of being reunited with family and dear friends.
• ‘We Made’ the brand name concept
'We Made' the brand name is inspired by when friends and family are together, that moment is all about 'us' and we made and create that moments. No matter if we are apart and where we are for whatever reason, we always remember the moments we have and shared together.
• Logo Design Concept
Connecting the letters W and E brings out the meaning of ‘We Made’ togetherness with family and friends. The curvy tail of the letter M is to balance the top part of ‘We’, to support the overall balance of the logo.
Result
Resulting in the new brand successfully launched. Sold out 500 pieces of the products in the first 5 months.
Role: Art Director/Designer
