Ludus Nation Sports Leadership: Brand Identity
Ludus Nation is a sports organization teaching kids soccer skills with an emphasis on leadership and emotional intelligence.
They are looking to train the next generation of athlete leaders in their community.
I helped bring their brand of highly technical training and leadership to life, with a full branding package.
Building Strength, Leadership and Trust Visually
Ludus was the latin name used for ancient roman gladiator schools, the logo needed to bring the element of mental strength to life with a modern sleek look.
Building A Community
A community is a group of individuals with shared values. Part of establishing the brand identity for Ludus was to nail down the values of the brand.
Once the values are established, the organization can work on building a community of like-minded individuals.
How to Market Leadership
Social media assets to launch the academy and establish a visual guide for future marketing materials.
Fluid Design and Motion
To give the website a more dynamic feel and drive engagement, a video element was included on the landing page with a call to action button.
