Design for ZNY premium brand clothing collections.

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Design for ZNY premium brand collections:

ZNY SS22 ® Mental Escape, ZNY SS22 ® Unwanted, ZNY SS22 ® Dead Dreams, ZNY SS22 ® Fabricant.
ZNY SS22 ® Relic Drop

ZNY is one of the leading streetwear brands in Russia. Perfectly combines locality and style, inspired by Generation Z - here and now! In the past, ZIQ & YONI is a streetwear brand founded in 2010 by designers from Russia and the USA, standing at the origins of the movement.

ZNY ® AR-MIRROR As part of our brand's core concept of "here and now", technology is an integral part of modern fashion, and AR fitting is the future that has already arrived and is now available to everyone

The brand presents its seasonal collections during Paris Fashion Week and claims to be one of the most promising and notable projects in the fashion industry. The ZNY design team creates clothes for the likes of them - for a modern audience living in the flow of information and free from social boundaries.

Items from the ZNY collections can be purchased at flagship stores in Moscow, as well as on the website znyworldwide.com. The list of brand retailers includes the world's leading stores: Selfridges, Luisaviaroma, Beams, United Arrows, Zalando, Leform, D-Mop Hong Kong, Dolls Kill, Bienvenue, etc.

ZNY positions itself not only as a clothing brand, but also as a lifestyle hub that has gathered a huge community through its social media image, fashion shows, high-profile parties and collaborations with NIKE, BEAMS, Leform, MISHKA NYC, Vans, G-Shock and others.

A new regular collection will be released in the spring.
24 retailers worldwide (Dolls Kills, Kicks Lounge, Selfridges, Zalando, Luisaviaroma...

*In February (2023), we start work on the next autumn-winter collection ZNY SS23/24

Type design according to the terms of reference from the head of the fashion department Anna. Then the sketches were already approved by the founder Georgy Yashin

*Georgy Yashin is a co-founder of one of the most famous Russian streetwear brands ZNY (formerly Ziq & Yoni).

According to the entrepreneur, the business "was built without attracting investments from scratch."

More than 35 sketches were approved by the brand management ZNY SS21/22 (more than 70 were created), 50% of the print design went into the final production.

Some prints were also made by other designers in these collections.

znyworldwide.com