Dopamine
Laboratory of pure gold
Idea
Identity project for Siberian jewelry chains brand.
The main brand value is gold purity and for brand identity was chosen minimalistic style
with laboratory aesthetic – "Laboratory of pure gold". Packaging in laboratory tube design and display
equipment from transparent prisms and color palette continues the brand idea.
Symbol
Dopamine symbol is Interlacing the letters "d" and "p" which makes abstract symbol of chain link.
*Disclaimer:
all photos of chains and with models was used as references for photo style
Brand strategy
Logoguide
Stationery
Packaging
Product catalogue
Web site concept
Communications
Marketplaces
Sub-branding
SMM
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Art Director Maria Ustinova©
Jekyll & Hyde agency
