With the rockin' beats in the air, Bradesco, the main sponsor of the highly anticipated Lollapalooza Brazil 2023, pumped up music fans nationwide with an electrifying campaign. Black Madre was honored to create the entire campaign, including a film animation, marketing materials, and promos that captured the festival's unique vibe. Featuring mind-blowing installations inside and outside the event, the campaign also rocked it on social media, engaging fans and sparking a true music celebration, capturing the energy of Lolla in every detail.
CREDITS Client: Bradesco - Producer: Black Madre - Director: André Maciel - Business Diretor: Tina Castro
Planning: Le Alves, Beatriz Perrote - Account: Camila Holzmann - Production: Laryssa Andrade, Felipe Simões Ilustration Coordinator: Igor Ras - Ilustrators: Leandro Dexter, Julia Albertin, Evandro D’Hipolito, Rafael Duque,
Diego Abreu, Leonardo Soares - Animation: Cesar Maciel, Ramona Krüger, Saulo de Castro, Priscila Assunção
Comp: Julia Hermine
