Purdey’s is proud to be the original well-being drink, created in the early 1990s by a team of brewers in Hartlepool, North East England. Purchased by Britvic Soft Drinks in 2000, it’s remained a small but perfectly formed part of the company’s portfolio of much larger brands. It has remained untouched and unadulterated in the pursuit of scale, unlike many of its contemporaries.
The brief was to re-package and create two pack formats for Purdey’s, covering both graphics and structure. The briefs final outcome was a re-design of an existing package as well as the creation of a new design for a natural energy drink.
The concept has two main objectives:
1. To attract the customers and to stand out from the numerous other beverages offered currently at the market.
2. To create a bright, fashionable and modern design.
Each label on the front contains a visual that represents taste, purity, freshness, health and natural energy. this is reflected by using the color of juice content and splash water.
On the back side, there is information that are required for food products and calories.
