Both manifesto and branding exercise, 'Pick Your Poison' is a project based upon my experiences in design school. This past year, I became a little too familiar with the all-nighter, continually testing my creative and physical limits in the pursuit of successful design.

 

I came to realize that my artistic growth depended upon pushing past various 'poisons,' and I created a series of beers to share my experience with others. The hope is that other designers find a particular label that speaks to them, and to find the humor in some of the insane things we go through in the effort to produce great work.