I started this project building a Moodboard, to show to the clients some ideas and concepts about what we are creating together. So, the first step always will be research and looking fore references!

The Moodboard step is soo important to check if me and the client was in the same ground, and balance the expectations. We talk about witch reference image an details, to understand what the both parts have in mind.

With the concepts points aligned, I start to work on the visual identity, you can check some elements bellow.

The client ask to use different elements to representee each public:

Wine glass: Public.
Bottle: Trade.
Glass + bottle: General materials.