OPPORTUNITY

Design a set of 7.5’ roll up banners for the Justice Conference in Los Angeles that represent the vision of IJM and displays the new organization brand.

SOLUTION

The new IJM brand identity was released at the time I began my internship in January 2014, thus brand updating was a major task that needed attention. Pulling strong client photography to represent the great work IJM is doing through their 18 field offices.  The use of strong typography pulls the viewer in and stirs their need to know more about our work. 
IJM is a human rights agency that brings rescue to victims of slavery, sexual exploitation and other forms of violent oppression. IJM lawyers, investigators and aftercare professionals work with local officials to secure immediate victim rescue and aftercare, to prosecute perpetrators and to ensure that public justice systems - police, courts and laws - effectively protect the poor.