Zéro Bébé Secoué — Awareness campaign 2023
The “Never Shake a Baby” is a prevention campaign commissioned by Lausanne University Hospital (CHUV) and The Geneva University Hospitals (HUG) to raise awareness among parents and childminders about the shaken baby syndrome. The campaign is a three episodes series consisting of three different testimonials of parents who faced situations that could have caused the syndrome with advice on actions to take to prevent it.
Damien, dad
"She had been crying for 20 hours."
Jeanne, mom
"I just didn't know what to do."
Nathalie, mom
"Impossible to free myself, neither my arms nor my head."
Shaken baby syndrome is a form of child abuse caused by the violent shaking of an infant or child. Many parents know it, but few know how to correctly prevent it. To call attention to the issue, the idea to work with parents’ testimonials aimed to inform that it can occur to anybody, even the best.
Thanks for watching!
Clients: The Lausanne University Hospital (CHUV) & Geneva University Hospitals (HUG)
Agency: outfits.studio
Production: 23bis
Creative Direction: Guillaume Mégroz
Producer: Richard Ammann
Art Direction & Design: Mathilde Traversié & Elisa Ciocca
Motion Design: Mathilde Traversié & Elisa Ciocca
Sound Design: Smider (smidernoise.com)
