Dairy products are an important part of Bulgarian culture and cuisine.
This naturally means that the market is oversaturated with brands producing milk, yogurt and other traditional products. So how does one stand out?
Markeli is a dairy brand returning to the Bulgarian market after an absence of 10 years. We were given the task to redesign Markeli – the brand itself and its entire product line.
First, using stylized typography, we gave the logo a fresh new look. We believe this helps the brand stand out and look more appealing to customers.
We then redesigned the packaging of the entire product line, giving it a unified look, which aims to be simple but effective. Each flavor has its own color that intuitively corresponds to it.
Agency: Brand New Ideas
Marketing Director: Angel Kasparyanov
Creative Director: Kiril Stoyanov
Graphic Designer: Sonya Popova
DTP: Stoyana Borisova
