VISUAL IDENTITY
AND BRAND STRATEGY
FOR ART RESIDENCE
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Art Residence is a new design low-rise apartment complex, which is located in residential area in the center of Moscow just near by from Tverskaya street. The client approached us with the wish to create a modern expressive identity and brand strategy to announce this product appearance on russian market.
The concept of the brand is an art as a part of lifestyle and business, the unique opportunity to invest in art and real estate simultaneously. Visual identity continues the announced concept. The logo reflects an architectural element of the complex yellow squares, which are the part of architecture building. It reflexes the art component of the project, highlights the contemporary design of residential area and symbolizes superior space for comfort life. The art topic appears in the names of the buildings: Art, Biennale, Concept, Design, Etude, Form, Gallery, Harmony.
Branding for Art Residence is characterized by a cool, contemporary style, high brand value, and exceptional combination of art & business attitudes. According to the main concept Art Residence is the first residential real estate in Moscow, which presents an art-director as a main figure, who manages the cultural life of residents. He can clue residents in on going to the most preference events and receptions, give an advice on the concept of private party or provide an intelligent-design solutions to resolve the most complicated interior design.
Billboard concepts. Photo by Artem Schwemmer, Nicolas Valois & Sylwana Zybura
The advertising brochure and website artresidence.ru flesh out the main concept. The content is divided into 2 parts: Art & Residence — 2 completely different approaches and frames, which unites in one the main principle of brand concept. Art section releases the details of aesthetic aspect of the project (art & lifestyle), Residence section describes in details the infrastructure and all the advantages of investments in real estate.
Art Director: Yuriy Narvin
Creative Director: Stas Okruh
Strategy: Ivan Kryukov
Project Managers: Artem Mitin, Anna Antonova
Designers: Konstantin Karpov, Sergey Kolesov, Eugene Podlesnaya, Ilya Tumaikin
Copywriters: Maria Jelihovskaya, Anna Antonova
Coder: Alexander Kuksin
Web Development: Doctornet
Creative Director: Stas Okruh
Strategy: Ivan Kryukov
Project Managers: Artem Mitin, Anna Antonova
Designers: Konstantin Karpov, Sergey Kolesov, Eugene Podlesnaya, Ilya Tumaikin
Copywriters: Maria Jelihovskaya, Anna Antonova
Coder: Alexander Kuksin
Web Development: Doctornet
© 2014
