Wyngraf
This logo is for a publisher specializing in cozy fantasy so I went down the path of creating a hand drawn and non technological feel. The first round involved tidying up the wordmark while the second round adapted the existing font's lines for the illustrations in order to create a more harmonious whole. Click here to find out more: https://wyngraf.com/

Here's their writeup of the logo: https://wyngraf.com/2023/02/07/hello-logo/
The original font is inconsistent
Lots of small fixes
Extracting lines for illustrations
Concept: Leaping stag
Concept: Pegasus emerging
Concept: Wayfinder stone pile
Concept: Medieval tree
Concept: Medieval tree on tome
It also won an award!
Wyngraf
Published:

Wyngraf

Published: