TikTok Strategy
Take Your TikTok Strategy to the Next Level
This email course was a marketing campaign created to support Later's Tiktok product feature launch; to help drive traffic and sign ups.
The working tile was "TikTok Challenge" which led me to explore how the course could look with a fun and gamified feel, as if the user was on a futuristic high-tech mission filled with de-coding and data analysis.
The copy is focused around being on a “special mission” with language such as:
Background Check // Secret mission // Top secret // Classified information // Hack/Decode the Algorithm // Mission completed.
The graphic language uses a glitchy effect, grainy texture, retro-futuristic graphics and type connected by lines to convey the feeling of a mission and completing goals.
TikTok Strategy Course
Art Direction & Graphic Design: Bianca Chubb
Copy: Valerie McEachen
Art Direction & Graphic Design: Bianca Chubb
Copy: Valerie McEachen
Web + Development: Rafa Olivarría & Graciela Alaniz
Organisation: Later, 2022
Organisation: Later, 2022
