Refresh Your Instagram - Email Marketing Campaign

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Refresh Your Instagram

A 5-Day Email Course

Harnessing the energy of the new year, this email guide empowers users to grow their Instagram in 2023 by providing a step-by-step guide on goal setting, content strategy, profile optimisation, time-saving hacks and analytics tips.
Concept:

The working title of this campaign was "Get Your Instagram Together Challenge". My role was to come up with a new concept and look and feel for how this email course. I took the purpose of the email course - which was to help our users "Thrive" on Instagram. This led to an exploration of a wellness direction focus using words like: support, grow, energy, ingredients, miracle, formula for success.

The course title "Refresh Your Instagram" would shift into saying "Restore/Refocus/Renew" in order to help translate the purpose of course which is all about giving your social media strategy a new lease of life and a shot of goodness. The graphics and colour reflect this wellness inspired direction, and the glowy animations add a feeling of aspirational energy.

My goal was to make this course as beautiful as possible, with super trendy fonts and gorgeous graphics, all to be refreshing and fun for the user to take part in.