Slower® Brand Identity

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Slower
Slow Fashion Store // Brand Identity concept

Slower® invites you to embark on a sensory journey, where the essence of sustainable living is celebrated. The store aggregates a curated collection of slow fashion pieces, handpicked for their timeless beauty and eco-conscious ethos. The environment is at the forefront of their philosophy, reflected in the use of biodegradable packaging and an emphasis on living life at a slower pace. Slower is inspired by the harmony of form and function, and explores the interplay between sustainable style and mindfulness.

Slower embodies a minimalist and understated brand identity, where the focus is on the products and the message they convey. The logo mark is a subtle representation of the brand, designed to blend seamlessly into the background and allow the products to take center stage. This is a deliberate choice, as Slower wants to emphasize the idea of slowing down and being present in the moment, rather than drawing attention to itself. The logo serves as a subtle reminder of the brand's ethos and values, but it is the products that truly bring the message to life.