How often have you been about to show off your triumph in a game,
yet the unexpected obstacles came out of nowhere!
Ping, high lag, and delayed voice chat are the most common hitches that turn
any gaming or streaming experience into a grueling, mundane one,
and for sure many people encounter these due to having a poor internet connection.
But Not Anymore!
As WE (Telecom Egypt), which’s one of the main telecom operators in the country,
accomplished the mission and finally put an end to such struggles by its magical key “SONIC”.
SONIC is the fastest fixed internet packages intended for gaming and streaming,
which will level up your overall experience from now on.
And we as creatives tackled this by developing an inclusive commercial campaign
and executing a series of master visuals, each featuring the renowned young
Egyptian artist & singer “AFROTO”
living such a fascinating experience that he being completely immersed
inside his own online world in different ways,
whether while enjoying various online games such as:
FIFA & PUBG, or while streaming as well.
For indicating that any gamer with SONIC can unconventionally touch the sense of adventures
and excitement than ever before.
Conveying the campaign’s main message through an inspiring tagline:
THE INTERNET IS YOUR GAME that will never end.
To all players out there, let the real game start with “SONIC”.
SONIC SLOGAN
SNIPER VISUAL
PUBG VISUAL
GAMING ROOM VISUAL
FIFA VISUAL
STREAMING VISUAL
STREAMING & GAMING VISUAL
ANIMATED VISUALS
MAIN COPY
CLIENT: WE (TELECOM EGYPT)
AGENCY: BUBBLEGUM ADVERTISING
DIRECTED BY: LONAN GARCIA
MANAGING DIRECTOR: MOHAMED WASFY
EXECUTIVE CREATIVE DIRECTOR: WAEL AZZAM
ASSOCIATE CREATIVE DIRECTOR: MOSTAFA DAYAN
ACCOUNT DIRECTOR: MARK BUCCIANTI
SENIOR ART DIRECTOR: KHALED RABEA
ANIMATION: KHALED KHEDR
Project on ... Ads of the World
